In April 2023, we partnered with Olivia, who was experiencing a decline in revenue, dropping from $40K in January to $18K by April under her previous management. Recognizing the need for a strategic pivot, the Creatr team conducted an in-depth audit of her content and engagement metrics.

We identified an opportunity to shift her business model, transitioning from a paid subscription model to a free-access approach that could enhance audience growth and increase overall revenue potential. This strategic change resulted in noticeable revenue improvements, with continued growth in the following months.

However, balancing personal responsibilities, including returning to work and family commitments, meant that by September, Olivia had limited time to create new content. Despite this, Creatr’s adaptive strategies allowed her to sustain a stable revenue stream, leveraging existing content and an optimized posting schedule to maintain subscriber engagement and earnings stability.